The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] “personal stories and gossip make up 65% of our conversations.
And yet every VC will insist the product should market itself, and that any marketing that isn’t SEO or directly measurable is a waste.
Meanwhile the press ends up writing the story for you, and it ends up being about how much the CEO is worth, or a dumb thing someone accidentally said at a conference, or how you’re a has been or how angry your users are.
Stories matter. Control the story from the beginning. Tell the story from the beginning. Product is not - and never will be - everything.
Couldn’t agree more.
Thank you, @MickeyGomez
Early Friday Project: The Murray Movie Miscellany
Native advertising, when done right, is more about storytelling than pitching a product. And PR prides itself on understanding the news agenda, not finding the sales hook.
The same can be said about good social media marketing.
There is a content surplus in the marketplace today and consumers have an attention deficit. In order for brands to reach them with a value message, they need to create a content supply chain where they are creating, curating and aggregating relevant content – at the right time, in the right channel and to the right customer. And to make it even more complicated, that story must be consistent across paid, earned and owned media channels.
I love this campaign.
Sad Bieber needs a hug
Sad Roger Federer Is Sad. Federer was knocked out on Day 3 of Wimbledon.
Move over Keanu.
Nancy Pelosi is Awesome