@Cassel

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This Interests Me.

VP of Media Strategy at Edelman Digital. Cocktail Curmudgeon. Amateur Photographer. Culinary Mad Scientist. Content Chemist. Canine Companion. Proud New Dad.

My views are my own.

October 17, 2014 at 11:40am
21 notes
Reblogged from stephenfalk
stephenfalk:

You guys! I found the OFF switch.

stephenfalk:

You guys! I found the OFF switch.

June 18, 2014 at 4:32pm
227 notes
Reblogged from godzillahaiku
godzillahaiku:

2.14

godzillahaiku:

2.14

4:32pm
92 notes
Reblogged from dariuswhiteplume
dariuswhiteplume:

To live without love.To endlessly fight my foes.Sad pawn, cruel fate.

dariuswhiteplume:

To live without love.
To endlessly fight my foes.
Sad pawn, cruel fate.

(via godzillahaiku)

4:29pm
467 notes
Reblogged from comicsodissey
comicsodissey:

Voyyyyyyyyyyyyyyyyyyyyyyyy.

comicsodissey:

Voyyyyyyyyyyyyyyyyyyyyyyyy.

(via godzillahaiku)

June 17, 2014 at 9:31am
110 notes
Reblogged from reviewinhaiku
reviewinhaiku:

Edge of Tomorrow

Still, it would have been better with Bill Murray.

reviewinhaiku:

Edge of Tomorrow

Still, it would have been better with Bill Murray.

(via parislemon)

June 10, 2014 at 4:32pm
99,440 notes
Reblogged from whitehouse
whitehouse:

So, this just happened backstage.
President Obama and David Karp are about to kick off a Q&A on college affordability live from the White House. Tune in at 4 p.m. ET at WhiteHouse.Tumblr.com

whitehouse:

So, this just happened backstage.

President Obama and David Karp are about to kick off a Q&A on college affordability live from the White House. Tune in at 4 p.m. ET at WhiteHouse.Tumblr.com

April 18, 2014 at 5:13pm
134,001 notes
Reblogged from maimedlion

parislemon:

In which Jaime required coffee in order to sit through the wedding vows. [x]

Come on, it was totally decaf. 

Not sure if I’m focusing more on the cup o joe or the fact that his hand is back.

(Source: maimedlion)

April 17, 2014 at 2:47pm
17 notes
Reblogged from sandmanartshow
sandmanartshow:

California artist Hoang Tran sculpts absolutely exquisite miniature carvings atop Crayola Crayon using dental tools, a magnifying glass, and infinite patience! This sculpture of Dream’s Helm is wonderfully detailed.
Check out the rest of his work here!http://hqtran.tumblr.com/
SOLD

awesome

sandmanartshow:

California artist Hoang Tran sculpts absolutely exquisite miniature carvings atop Crayola Crayon using dental tools, a magnifying glass, and infinite patience! This sculpture of Dream’s Helm is wonderfully detailed.

Check out the rest of his work here!
http://hqtran.tumblr.com/

SOLD

awesome

2:14pm
916 notes
Reblogged from laughingsquid
laughingsquid:

Photos of Miniature ‘Star Wars’ Action Figures Embarking in All Sorts of Fun Adventures

laughingsquid:

Photos of Miniature ‘Star Wars’ Action Figures Embarking in All Sorts of Fun Adventures

October 27, 2013 at 9:06am
1 note
Awesome #WHOlloween decor. #DoctorWho (at Park Slope)

Awesome #WHOlloween decor. #DoctorWho (at Park Slope)

August 23, 2013 at 10:25am
13 notes
Just when you think the internet can’t get any stranger, it spits out a breaded baby rancor beast.

Just when you think the internet can’t get any stranger, it spits out a breaded baby rancor beast.

August 14, 2013 at 12:57pm
3,835 notes
Reblogged from thischarmingcharlie

August 12, 2013 at 12:25pm
45 notes
Reblogged from dch

The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] “personal stories and gossip make up 65% of our conversations.

— 

Why Telling a Story is the Most Powerful Way to Activate Our Brains (via dch)

And yet every VC will insist the product should market itself, and that any marketing that isn’t SEO or directly measurable is a waste. 

Meanwhile the press ends up writing the story for you, and it ends up being about how much the CEO is worth, or a dumb thing someone accidentally said at a conference, or how you’re a has been or how angry your users are.

Stories matter. Control the story from the beginning. Tell the story from the beginning. Product is not - and never will be - everything.  

(via rickwebb)

Couldn’t agree more.

(via rickwebb)

August 6, 2013 at 5:50pm
5 notes
Reblogged from amyvernon
amyvernon:

Thank you, @MickeyGomez

amyvernon:

Thank you, @MickeyGomez

July 29, 2013 at 9:43am
263 notes
Reblogged from newyorker
newyorker:

Interactive: Take a look at a time-lapse map plotting the use of Citi Bike over the past month: http://nyr.kr/13j7yNv

Very cool.

newyorker:

Interactive: Take a look at a time-lapse map plotting the use of Citi Bike over the past month: http://nyr.kr/13j7yNv

Very cool.

(via bustr)